With a background education in Communication Design at ESAD (Porto, PT) and BAU (Barcelona, ES), I started my career working as a Graphic Designer in Portugal focusing on branding, advertising and editorial design.

In 2013 I moved to Zurich (CH) and made a next step in my career to become a Digital Designer. With focus on User Experience Design, I spent five years designing websites, mobile and web applications for several clients in Switzerland such as Swiss Railways System, Zurich Versicherung, Doodle and Crowdhouse.

In 2018 I moved to Stockholm (SE), aiming to experience working in a startup environment in the most innovative city in Europe. I started as a Growth Designer at Fishbrain - the no1 fishing app for anglers - acquiring and retaining new users and monetizing the product. One year later I joined Lifesum in a journey for health living simplified, where I focus most in new user experience, conversion rate and business development.

I’m currently also a student at the part-time program of the master in Digital Management at Hyper Island