Role

Product Designer (2020 to 2023)

Teams involved

Product・Engineering・User Research・Design

Platform

B2B web app・B2C mobile app・Hardware・Global ways of working

Contribution

User Research・Design Strategy・UX Design・Design Practices

 
 

Spotify is a digital music service that gives you access to millions of songs, podcasts and audiobooks.

Over almost three years at Spotify, I worked across developer tools, sharing, hardware and design maturity.

✨ Key contributions:

  • Redesign an internal testing tool for developers

  • Expand the Sharing Platform beyond music

  • Design features for Car Thing, Spotify’s first hardware

  • Start a practices toolkit used across the company

Projects overview

Designing for developer productivity

In 2020 I joined the design team in the Platform mission to help design the Spotify open-source platform to build developer portals — Backstage.

Internal tooling

User Research・Design Strategy・User Experience・Prototyping

I led the redesign of an internal tool that made testing core features simpler, from research and interface design to future vision, reducing the time engineers spent on everyday testing tasks. I also helped shape the strategy of Spotify’s experimentation platform, Confidence, on how to handle experiments after they finish.

Identity and Management

User Research・Exploratory concepts・Vision deck

Together with user researchers and product managers, I helped define the strategy for the Identity and Management product area, uncovering opportunities to innovate within the User Account space, using exploratory research and prototyping.

 

Expanding Sharing of Spotify content

UX Design・Stakeholder management・Cross-team collaboration

For years, sharing at Spotify was just a menu. In 2021 the Social Discovery team unified all the ways of sharing content outside Spotify into one platform, the Sharing Platform.

I helped implement the strategy by expanding sharing beyond music, from collaborative sessions to audiobooks and video podcasts, to create one holistic sharing experience.

 

Designing for hardware - Car Thing

Car Thing is an audio player from Spotify, made for the car and controlled through the touch screen, voice and button presses.

UX/UI Design・Design practices・Hiring

I joined the Car Thing team for three months to support the development of features such as incoming phone calls, add to queue, voice cues and optimized error messages. I also helped establish design ways of working, introducing design practices to the team and hiring designers.

Car Thing has since been discontinued. You can read more about it in this press release.

 

Maturing design through practices

During my time at Spotify I led and contributed to multiple initiatives to mature design on an organizational level and also across my product area.

Platform practices toolkit

UX/UI Design・Information architecture・CMS tools・Cross-collaboration

It gained visibility across the company. Program managers used it as inspiration for other hubs, and designers, product managers, engineers and agile coaches kept contributing to it and running workshops with its templates. It also became part of the onboarding for new designers, linked to the product, insights and operations onboarding tools.

I started a practices toolkit for everyone who wants to facilitate collaboration sessions and make product development more UX-driven. Built with a user-centred, collaborative approach, it holds templates to explore, define, build, ship and evaluate products, plus team-building and collaboration activities.

 

All projects listed above are under a confidential agreement.