Senior Product Designer — born by the ocean and shaped by multicultural experiences.
Say hi: inesjoaosilva@gmail.com | LinkedIn | Book a 1:1 on ADPList
My design philosophy
I apply a product and design thinking mindset to build strong foundations, craft meaningful experiences, mentor others, and elevate design across organizations.
Impact focus
Connect design to business goals, from framing the right problem and setting priorities to measuring what changed for people and the business.
Evidence driven
Use evidence to support the design of experiences in every step of the way to prove the value and impact of its outcome to the business and its users.
Systems thinking
Understand the different parts of a complex situation and create one piece of information that is understandable and positively affects the people that are influenced by it.
Human in the loop
Shape how AI works with experts: traceable sources, visible reasoning and clear moments to step in, so people stay in control and the AI learns from them.
User centered
Gather insights through discovery and validation research to inform product and design visions using strategy decks, user journeys and interfaces.
Joyful collaboration
Create an environment where everyone enjoys working, takes ownership, and feels connected to work towards the same goal.
“I believe in design as a service capable of solving every world problem with purpose, structure and beauty.”
My design journey
Work Experience
2025/— | Senior UX Designer at kaiko.ai (Zurich, CH)
2024/25 | Senior Product Designer at CARE Preventive (Zurich, CH)
2023/24 | Senior Product Designer at Sparrow Ventures (Zurich, CH)
2020/23 | Product Designer at Spotify (Stockholm, SE & Berlin)
2019/20 | Senior Product Designer at Lifesum (Stockholm, SE)
2018/19 | Growth Product Designer at Fishbrain (Stockholm, SE)
2013/17 | UX/UI Designer at Ginetta (Zurich, CH)
2011/12 | Graphic Designer at Inovazi (Coimbra, PT)
Education
2019/20 | Master of Arts in Digital Management (Hyper Island & Teesside University, Stockholm, SE)
2015/16 | CAS in Requirements Engineering (OST Campus Rapperswil, St. Gallen, CH)
2010/11 | Exchange semester in Communication Design (BAU, Barcelona, ES)
2008/11 | Bachelor in Communication Design (ESAD, Porto, PT)
Design shapes the world. But what led me here?
“As a designer, your life is filled with problem-solving, establishing relationships, to make sure you’re providing the most enjoyable experience to people. That’s why, I’m always looking for different ways of designing the world.”