Project type
Website & Webapp
Client, Role
Elblox (Axpo), Lead Designer, 2017
Giving life to a business idea
The main task was to create a Proof of Concept to speak for Elblox’s business idea in five weeks, together with a team of developers and researchers.
First, a kick-off workshop was conducted, together with the client, to define business requirements, personas, use cases and scope.
Product goal: Allow people that produce energy to sell it within their region without a need for a third person.
Main user flows
Flow 1: As a user I want to be able to sell energy and other goods to people around me.
Producer’s pool with all the energy producers and short information.
Detail view with personalized information about the product (details, resources and up-sell of other farm products).
Flow: create a new poll.
2. As a user I want to be able to buy energy from a provider near by.
Browse all the producers
Choose which type of energy to buy (from the pool or detail)
Calculate how much energy to buy (in real-time)
Different use cases for Doodle.
Online identity
The logo of elblox represents blockchain, energy and connection through the dots that help shape the logo.
Facts of success
Elblox continued to work together with Wuppertal and WSW in Germany to test their product. New optimizations and user tests were made in 2017 in order to get it ready to be live.
“I realized it’s possible to ideate and create a successful Proof of Concept in such a short period of time. Experimenting with concepts in the browser together with the developers was the most enriching experience.”