Fresh and biological sandwiches
A Sandeira is a small local business that serves fresh and unique sandwiches and salads, in the heart of Porto’s historic center. This shop relies on biological ingredients and personalised customer service.
The business idea
In the very start of the tourism boom in the city of Porto, the owner had the idea of creating an alternative food solution to the traditional portuguese food restaurants. A Sandeira was born in 2013 to bring more diversity to the portuguese cuisine by introducing non-traditional ingredients and new ways of creating food. Today, it's one of the most famous restaurants in Porto.
The shop style integrates the traditional old city buildings architecture with contemporary details. The chairs aren't all the same, the space is small and narrow, the environment is cozy and homy. A Sandeira wants to be seen as a local, young, fresh and informal business. Suits young, mid-age and old people. It's a place for everyone to enjoy fresh homemade made food with friends.
The corporate identity wants to communicate that A Sandeira is a food-for-everyone restaurant, bringing the concepts of housewife and vintage together. Housewife relates to homemade, fresh and comfort food; vintage refers to previous eras, reflecting the shop decoration and its affordable goods.